Intellectual Property Management on the Bitcoin Blockchain

How does it actually look like to work with the Bitcoin blockchain for use cases like managing document ownership, far from any "blockchain voodoo", as one of our members recently so succinctly put it (https://www.youtube.com/watch?v=oNhvkISzsFk#t=1h02m55s) what's going on in our space sometimes? How do you build such transactions? And how does it all tie in with all the current situation about fees? Heck, why don't you just use $altcoin that is so much easier / cheaper / faster / sexier / unico…